Fanoos Studio · Cairo & Vienna

Stores people play with.

We build branded mini-games, playful Shopify stores and the launch films that go with them. Each game is tied to your discount codes and your email list, and it goes live in 10 days.

See the showcase → See packages
Games + filmsArabic & EnglishShopify, or any siteFixed price, 50% to start
Iftar RushLevels · skills · prizes · tap to play

Ramadan 1448 · expected around 8 February 2027

Launch your game on night one.

Book by 15 January and your branded Ramadan game is live before the first iftar. A new reason to visit your store every night, a code for every player, and an email list that grows for 30 days. We take six Ramadan builds.

–days to Ramadan
–days to book

The showcase · Game + film

Every game ships with its own film.

Each build below is live and playable, with the launch film we made for it. Tap a film to watch it with sound, then play the game on your phone. Prices are what the same build costs for your brand.

SHAMS · electrolyte drink mix · Cairo

Cairo Heat Run 3D + “A Day in Cairo Heat”

A console-style 3D runner through four Cairo districts, from the morning microbus to the sunset padel court. Players pick Nour or Karim, fully animated in 3D, and run, jump and slide past tuk-tuks, buses and koshary carts while grabbing sachets for power-ups. Stars unlock the brand's real discount codes. The film carries the same joke with the whole family: Cairo is hot, SHAMS fixes it.

  • Real 3D heroes
  • 4 districts
  • 5 product power-ups
  • Daily missions
  • Codes by star rating
  • Email capture
Campaign Game€2,500 Launch Film€1,500 Game + film€3,600
Play Cairo Heat Run →

Ramadan campaign · family & office rooms

Iftar Rush + launch film

A Ramadan game for the whole family. Fill the iftar tray before Maghrib, run Mom's errands, then win the Battle of the Sambousas. Families and offices make a room and race on a live leaderboard, and a prize chest opens every night for all 30 nights.

  • 30 levels
  • 5 skills
  • 6 outfits
  • Live rooms
  • Nightly prize chest
  • Arabic & English
Game + family rooms€3,500 Launch Film€1,500 Game + film€4,600
Play Iftar Rush →

SHAMS · product catalogue

Lift-Off + rocket film

A catalogue that plays. Every product is a rocket: pick a flavour, steer through the Cairo sky, catch water and fruit, dodge the heat. Flying higher unlocks the rest of the range and a better code, so shoppers browse every product without noticing. The film rides the rocket-product trend for Reels and TikTok.

  • Shoppable catalogue
  • Range unlocks
  • 4 reward tiers
  • Order button with code
  • Made for Reels
Campaign Game€2,500 Launch Film€1,500 Game + film€3,600
Play Lift-Off →

Also built

Pack Your Case by SHAMS

A Shopify store where the cart is a suitcase. Shoppers pick a trip, watch the case pack itself, earn luggage stickers and see it zip shut before checkout. Three pieces unlock 10% off automatically.

Playful Store€4,500

In every build

Fun that pays for itself.

Rewards as real codes

Scores turn into your Shopify discount codes, so every play can end in a sale.

Email capture

Players join your list with a tag, ready for your Klaviyo or Shopify Email flows.

Come-back mechanics

Levels, skills, outfits and a prize chest every night bring people back for all 30 nights.

Made to be shared

Family and office rooms with a live leaderboard turn one player into ten.

Arabic and English

Right-to-left layouts and copy that sounds local, not translated.

Built for phones

Tested on real phones, fast on mobile data, no app to download.

Packages

Fixed prices. No surprises.

Campaign Game

€2,500

A branded mini-game for a season, a launch or Ramadan.

  • One original game with your products and brand
  • Discount codes as rewards, by score
  • Email capture with tags
  • Levels, unlockables and a nightly prize
  • Add family and office rooms with a live leaderboard: +€1,000
  • Live on your site in 10 days
Book a Campaign Game
New

Launch Film

€1,500

A 30 to 60 second cinematic film for your launch, made to be shared.

  • Script, characters and comedy written for your market
  • Your real product in every key shot
  • Original soundtrack
  • Cuts for 16:9, 9:16 and 4:5
  • Two rounds of changes
Book a Launch Film
Most impact

Playful Store

€4,500

Your Shopify store rebuilt around one playful idea, like a cart that packs itself.

  • Custom Shopify theme, home to checkout
  • A signature interaction your customers remember
  • Bundles and automatic discounts
  • Gift flow and share links
  • Live in 10 working days
Book a Playful Store

Care Plan

€300/ month

Keep it fresh after launch. Cancel any month.

  • New levels, seasons and drops
  • Fixes and small changes
  • Monthly numbers: plays, codes used, emails
  • Priority for your next campaign
Add care
Game + Launch Film: €3,600

Save €400 when the film and the game launch together, like every build in our showcase.

Book the bundle →

Prices in euros, excluding VAT. Also billed in USD, AED or SAR. 50% to start, 50% at launch. Bank transfer or card.

How it runs

Ten days, start to live.

  1. Day 1

    Kickoff call

    30 minutes on your brand, products, offer and season. You send your logo, product photos and codes.

  2. Days 2–3

    A playable sketch

    You play a rough version on your phone and tell us what to change. No slide decks.

  3. Days 4–8

    Build

    Art, sound, rewards, email capture and your store connection. The film is shot in the same window. One round of feedback built in.

  4. Day 9

    Test on real phones

    iPhone and Android, Arabic and English, slow connections.

  5. Day 10

    Launch

    Live on your site, film ready to post, with a short guide for your team and the numbers to watch.

Questions

Good to know.

We are not on Shopify. Can we still have a game?

Yes. Games run on any site, including Salla, Zid, WooCommerce and Wix, as a page or a link. Playful Store builds are for Shopify.

Can we order only the film?

Yes. A Launch Film is €1,500 on its own, or €1,100 when you add it to a game.

Who owns the game and the film?

You do, once the final payment is in. You get the files and the right to use them for your brand, on any channel.

How do the discount codes work?

You choose the codes and the score needed for each. Players see their code at the end of a game and can get it by email.

What do you need from us?

Your logo, product photos, the offer you want to give, and one person who can answer questions within a day.

Can we see it before we pay the rest?

Yes. You play every version on your own phone and watch every cut of the film before launch. The second 50% is due when it goes live.

Book a 20-minute call

Let's make your store the most fun thing on their phone.

Tell us your brand, your website and the season you are planning for. We reply within one working day with an idea and a date.

Or write to us:sam@essentiallyarabia.com
Fanoos StudioGames · Stores · FilmsCairo · Vienna